CALL HISTORY
Buyer and seller calls, missed inquiries, dispositions, assigned agents, and next steps.
AI LEAD OPERATIONS FOR REALTORS AND REAL ESTATE TEAMS
Know who to call. Know what to do next.
FireWire connects lead scores, call priorities, conversations, and buyer portal activity—so your team knows who needs attention and can take the right next step.
Your HighLevel CRM. A clearer daily queue. AI follow-up you approve.
MAP MY REAL ESTATE LEADOPSFree Real Estate LeadOps Audit
Identify missed follow-up
Map your CRM and field setup
Choose your starting package
Human-handoff rules
Define success and next steps
Built around HighLevel · Approved channels scoped · Staff handoff defined · Launch checks included
Live voice AI demo
3 setup packages
1 connected workflow
REAL ESTATE OPPORTUNITY MODEL
ALL ASSUMPTIONS VISIBLE
Model the value of better lead follow-up.
Modeled monthly opportunity
$17,100
revenue scenario + labor capacity
8.4 modeled additional closings
$2,400 labor capacity
Scenario only—not a forecast or guarantee. Formula: daily leads × 30 × your recovery assumption × commission value, plus manual hours × your labor rate. Actual results depend on lead quality, market, team response, data, and execution.
Clear priorities. Consistent follow-up. A connected buyer journey.
LeadScore explanations and daily call priorities
Staff dashboard and missed-follow-up visibility
Approved AI SMS/email and post-call follow-up in Growth
Automatic buyer portals and website AI concierge in Elite
Team approval, pause, exclusion, and handoff rules
CRM setup, workflow validation, and team training
Core $997 · Growth $2,997 · Elite $4,997 one-time setup. Monthly service and third-party usage are quoted separately before you commit.
12 connected systems
Setup and monthly scope confirmed in writing.
YOUR REAL ESTATE COMMUNICATION FOUNDATION
Every lead.
One shared team view.
FireWire connects available calls, outcomes, voicemails, SMS, email, supported social conversations, and CRM activity in one team dashboard. Add lead priorities and buyer portal signals so agents can act with context and approved workflows can handle the next step.
CALLS · VOICEMAILS · SMS · EMAIL · SOCIAL
ONE BUYER AND SELLER COMMUNICATION HISTORY
UNDERSTAND · AUTOMATE · HAND OFF · MEASURE
Your team communication layer
VOICEMAIL + TRANSCRIPTION
Supported recordings and voicemails add transcripts, summaries, intent signals, and agent handoff context.
MESSAGES + SOCIAL
Buyer and seller SMS, email, and supported social conversations, connected only where authorized.
TRIGGERS + HANDOFF
Eligible lead and portal events can create approved follow-up, agent tasks, scheduling, CRM updates, or staff handoff.
Available history, channels, listing sources, backfill, storage, and automation limits are confirmed in your team’s written scope. Supported connections vary.
01 / LIVE AI VISUALIZER
Don't type.
Don't type.
Talk to the interface.
This is a live AI agent—not a video or a scripted animation. Ask how FireWire works and the on-page Visualizer gives the conversation a visible presence while the agent responds in real time.
Voice input
Live response
Context-aware
Your browser will ask for microphone permission. Use the control to end the conversation at any time.
Tap the signal to begin
FIREWIRE VOICE AI / LIVE
02 / WHO IT IS FOR
Built for Realtors who need clear priorities, consistent follow-through.
For teams with leads in HighLevel and follow-up to coordinate. Ask us about your real estate team setup.
Agents with a database full of leads
Know which buyers and sellers deserve attention, why they rank, and what to do next.
Teams with inconsistent follow-up
Keep approved SMS, email, after-call follow-up, and agent handoffs connected to real lead activity.
Buyer agents managing active searches
Give buyers branded home collections and bring preferences and engagement back to the team.
03 / YOUR REAL ESTATE LEADOPS
One team.
Three connected layers.
Start with clear priorities. Add approved communications and buyer portals as your team needs them.
01
Prioritize every day
See who deserves attention, why they matter, and which action belongs to each agent.
- FW-01LeadScore and explanations
- FW-02Daily call priorities
- FW-03Neglected follow-up visibility
- FW-06Staff dashboard widgets
- FW-09CRM FIELD MAPPING — Connect approved lead fields, stages, ownership, and activity to your daily priority view.
- FW-11CALL OUTCOMES — Record dispositions and next steps so call priorities reflect the latest available CRM context.
02
Follow through consistently
Turn eligible lead activity into relevant follow-up while keeping your team in control.
- FW-04Approved AI SMS and email
- FW-07Post-call follow-up
- FW-10TEAM VOICE AND REPLIES — Configure content, approval rules, reply tracking, pauses, and staff handoffs around your working process.
03
Guide active buyers
Connect branded buyer collections, approved listing access, and website conversations to the next agent action.
- FW-05Automatic buyer portals
- FW-08Website AI concierge
- FW-12BUYER ENGAGEMENT — Bring saved homes, preferences, and meaningful portal activity into the CRM. Listing access is confirmed during setup.
05 / REPORTED CLIENT OUTCOMES
Real estate follow-up.
Real estate follow-up.
Reported client outcomes.
These are reported real estate client stories from FireWire’s existing case studies. They describe prior follow-up work and are not forecasts for a new LeadOps installation.
MAP MY TEAM’S FOLLOW-UP ↗Reported in the first 60 days after a dormant-contact reactivation campaign.
“Best automated system—helped me close a few deals that almost slipped through the cracks.”
The existing FireWire case narrative connects the transaction to consistent automated follow-up.
“Closed a new client that was totally unexpected and it pushed me beyond my sales goals.”
Reported after lead generation and cultivation were connected into one follow-up system.
“Closed 3 more deals that were a surprise to me. Love it—it helps so much.”
Reported client outcomes are not guarantees. Results vary by data, offer, market, team response, and implementation.
07 / CONTROLLED TEAM SETUP
Clear scope. Human control. A documented launch checklist.
Setup and launch checklist
We agree on the CRM connection, required data, team owners, field mapping, messaging rules, exclusions, and acceptance checks before launch. Setup follows the written scope and agreed schedule, with staff training and a documented handoff.
Measure the work that matters
Start with a baseline of your lead data and current follow-up. Track the priorities surfaced, staff actions, approved messages, qualified replies, and supported portal engagement. Review the evidence with your team before expanding the automation.
Lead scores are explainable priorities, not closing predictions. A sent message is not a booked appointment, and portal activity is not a purchase commitment. Revenue claims require documented transactions and a clear attribution method.
04 / THE FIREWIRE REAL ESTATE LEADOPS LOOP
Detect. Understand.
Detect. Understand.
Recover. Hand off.
Prove.
The FireWire LeadOps Loop connects buyer and seller signals to clear priorities, approved follow-up, agent handoff, and a recorded next step.
FW / REAL ESTATE LEADOPS
READY
1
Detect
Capture an eligible inquiry, call, reply, CRM change, or buyer portal event from connected sources.
2
Understand
Review lead history, buying or selling needs, timing, ownership, consent, DND, pauses, and approved team rules.
3
Respond or recover
Surface a call priority, draft approved follow-up, update an allowed CRM field, or create an agent task.
4
Hand off
Give the assigned agent the lead context, reason for priority, required action, and next step.
5
Prove
Record the trigger, context, decision, action, result, responsible owner, and next step in the CRM and dashboard.
Illustrative workflow. Enabled features, listing sources, approvals, and handoff rules are confirmed for each team.
06 / REAL ESTATE LEADOPS QUIZ
Find the best place to start.
Answer three short questions. This is directional-not a diagnosis or a promise of results.
STEP 1 OF 3
READY
Useful automation needs
boundaries.
A FireWire agent is not an open-ended chatbot pointed at your business. Each deployment is grounded in approved context, limited by an action policy, and required to hand off when it reaches uncertainty.
CONTROLLED AGENT PATHEvery action passes through the deployment policy.
- 01EventBuyer or seller inquiry, CRM change, or portal event
- 02ContextApproved lead context, listing sources, and fields
- 03PolicyConsent, exclusions, confidence, and approval checks
- 04ActionPrioritize, draft, assign, update, or wait
- 05RecordOutcome, owner, and next step written to history
Connections, access, data use, and team responsibilities are scoped before launch. FireWire does not display certifications or service-level claims that have not been independently verified.
01
Grounded context
Responses use the approved knowledge source and the specific business data allowed for that workflow.
02
Action allowlist
The agent can use only configured tools and actions. Sensitive or unsupported actions remain blocked.
03
Confidence, handoff, and history
When the answer or permission is uncertain, the workflow stops or routes to a person, and the decision is recorded for review.
Start with your team.
Leave with a clear LeadOps plan.
The FireWire Revenue Leak Audit is the starting point for building your Revenue Leak Map and defining the first approved system—not a promise that every problem should be automated.
01
Map the bottleneck
Show us where revenue, time, or customer experience is breaking down.
02
Define the system
We identify the trigger, decisions, actions, controls, and outcome worth measuring.
03
Approve the scope
You review the connected tools, responsibilities, implementation plan, and success metrics.
04
Deploy and measure
The workflow goes live against agreed controls, then earns expansion through evidence.
FRONTIER MODEL ORCHESTRATION + PRODUCTION ENGINEERING
Built for real estate. Connected to your team.
FireWire connects lead priorities, approved AI follow-up, and buyer engagement through the CRM and tools your real estate team already uses.
MULTI-MODELAGENTIC CODINGCUSTOM SOFTWARE
CDX
OpenAI CodexAgentic software engineering
CLD
Anthropic ClaudeLong-context coding & reasoning
GMN
Google GeminiMultimodal models & research
OAI
OpenAIGPT reasoning & tool use
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Custom CodeTypeScript, Python & APIs
EL
ElevenLabsReal-time voice synthesis
TW
TwilioProgrammable voice & messaging
GHL
GoHighLevelCRM & workflow deployment
The tools support your team’s next action, with approved scope and human control.
09 / FIREWIRE LEADOPS FOR REALTORS
Your leads. Your follow-up. One connected command center.
Choose the setup package that fits your team. Start with lead priorities and staff widgets, add approved AI follow-up, or connect the buyer journey through branded portals.
Audit → scope → deploySetup scope in writingControls + human handoffRecurring service quoted separately
One-Time Setup
Know the scope before you commit. Setup is $997, $2,997, or $4,997 for the selected package. Monthly service and third-party usage are quoted separately before you approve the work.
✓ Buying path: Team audit → package recommendation → written scope and recurring quote → approval → setup.
Third-party costs: Client pays usage providers directly whenever practical; usage varies; FireWire uses agreed alerts, limits, or approval thresholds where supported.
Core
For teams that need a clear daily call queue and a useful view of who deserves attention.
One-time setup$997
Monthly service quoted separately. Third-party usage is separate.
- LeadScore setup with buyer and seller readiness signals
- HighLevel connection and team-specific field mapping
- Daily call priorities with score explanations
- Staff dashboard and CRM widgets
- Visibility into neglected follow-up and stale leads
- Call fatigue and contact-eligibility controls
- Agreed lead sources and activity signals
- Connection checks, team training, and handoff notes
- Example: Buyer engagement → updated priority → staff call queue → next action
Growth
For teams ready to connect daily priorities with approved AI follow-up and post-call next steps.
One-time setup$2,997
Monthly service quoted separately. Third-party usage is separate.
- Everything included in Core
- Approved AI SMS and email follow-up setup
- Team brand voice and content configuration
- Post-call follow-up based on the logged outcome
- Draft review, approval, and human handoff rules
- Reply tracking and communication activity views
- Send windows, contact pauses, and frequency controls
- Existing opt-outs and DND restrictions preserved
- Communication dashboard for the approved scope
- Available CRM conversation history
- Supported call, SMS, email, and CRM activity connected as scoped
- Workflow checks, team training, and operating documentation
Connected follow-throughGrowth connects the Core call queue and dashboard to approved AI follow-up. Your team can see the signal, review the message, and track the next action through one operating view.
CHOOSE GROWTH →
Elite
For teams that want branded buyer portals and a connected website concierge alongside their lead operations.
One-time setup$4,997
Monthly service quoted separately. Inventory and provider usage are separate.
- Everything included in Growth
- Branded buyer portals with a supported listing connection
- Automatic portal workflows, favorites, and engagement feedback
- Website AI concierge setup, approved knowledge, booking connections, and human handoff configuration
Controlled Deployment Assurance
Nothing goes live until you approve the written scope, connected tools, action policy, human handoff, acceptance checklist, and price. Third-party software, telephony, and usage fees are quoted separately when applicable.
08 / COMMON QUESTIONS
Everything you're probably wondering.
Clear answers about your team’s setup, CRM connection, lead priorities, follow-up controls, and buyer portals.
Do I need to be technical to use this?
No. FireWire handles the agreed CRM mapping and setup. Your team provides access, confirms the workflow and messaging rules, and reviews the configuration before launch.
How does setup and launch work?
We review your CRM, data, and team workflow, then agree on scope, responsibilities, and an installation schedule. The launch date depends on access, data quality, approvals, and the selected package.
What if I already have a CRM or existing software?
LeadOps starts with HighLevel. We review your location, fields, pipelines, and workflow ownership before connecting. Other CRM requirements are assessed separately before a proposal is accepted.
What do the $997, $2,997, and $4,997 prices cover?
These are one-time setup fees. Core covers LeadScore, the daily call queue, staff widgets, and CRM configuration. Growth adds approved AI follow-up and post-call workflows. Elite adds branded buyer portals and website AI concierge setup. Monthly service, supported inventory access, and third-party usage are quoted separately.
Will this work for our real estate team?
These packages are for real estate teams buying directly from FireWire. We confirm the CRM connection, team workflow, data, users, and selected modules during the audit. Brokerage-wide or multiple-location requirements are scoped separately.
What happens if the AI says something wrong to my leads?
AI Follow-Up starts with approved messaging, draft review, exclusions, and human handoff rules. AI can still make mistakes, so your team keeps control of approvals and sensitive decisions. Existing opt-outs and DND remain in place.
What makes the buyer portals useful?
Elite gives buyers a branded property collection with saved homes and preference activity. Supported engagement flows back into LeadOps so your team can use it in follow-up. Listing access and refresh coverage are confirmed for your market before setup.
What if I want to cancel?
Monthly service, cancellation, data export, and offboarding terms are provided in writing before you approve setup. Hosted services and connected automations depend on an active service arrangement and the required provider access.
FOR AGENCIES & CONSULTANTS
Want to bring FireWire systems to your clients?
The partner offer is separate from the operator homepage—no income promises, no audience confusion.
AI
Free Real Estate LeadOps Audit
Leave knowing what your team should do next.
Review your lead database, current follow-up, and buyer journey. Identify your starting package, the connections it needs, and the actions that stay with your agents.
You leave with
- Written lead follow-up map
- Recommended LeadOps package
- Human-handoff outline
- Success measures and next steps
- Proposed implementation path
- Clear setup and subscription scope
Choose Core, Growth, or Elite setup. Monthly service and third-party usage are quoted separately.